GOVERNANCE

Accountability, stewardship and long-term responsibility

Strong leadership and sound governance are necessary to our ability to grow responsibly, support our communities and deliver consistent value for customers over the long term. Our governance framework is designed to promote integrity, transparency and accountability, ensuring that decisions are made mindfully, balancing commercial performance with social and environmental responsibility.

Governance Framework

The Group’s governance framework is aligned to the Wates Principles for Large Private Companies, issued by the Financial Reporting Council, which the Group has adhered to since 1 January 2019. The framework provides a clear structure for leadership, oversight and accountability, supporting effective conscious decision-making and long-term stewardship.

Human rights

Human rights at the core of our business.

Business integrity

We are committed to sustainable growth, grounded in integrity, ethical practices and transparency.

Governance structure

Core to our strategy and the day-to-day running of our business.

Health & Safety

Ensuring a safe and healthy working environment for our people and communities.

The Board

Our Board provides oversight, challenge and guidance to the Executive Team, supporting strong governance and long-term stewardship.

Mike Logue

Non-Executive Chairman

Rosalind Kainyah

Non-Executive Director, Sustainability and ESG

Olivia is responsible for the overall leadership, strategy and performance of the Group, overseeing operations across all regions and business units.

Olivia Streatfeild

Group Chief Executive Officer of Flamingo Group

Peter Doona

Group Chief Financial Officer

Executive Team

Freark is is responsible for the leadership, performance and strategic direction of the Afriflora business.

Freark Bruinsma

Chief Executive Officer, Afriflora

James is responsible for the leadership and performance of the UK businesses, including customer partnerships, operational delivery and commercial execution.

James Dale

Chief Executive Officer, Flamingo Produce UK

Candice is responsible for commercial strategy, customer relationships and market performance.

Candice Ferreira

Managing Director, Flowers, Flamingo UK

Zeri is responsible for the Group’s people strategy, sustainability agenda and governance-related social priorities.

Zeri James

Group Chief People and Sustainability Officer

John is responsible for overseeing the Group’s Kenyan operations, including farming, packing and supply chain performance.

John Meijer

Chief Operating Officer, Flamingo Kenya

Overview of Governance Committees

Governance Flow

Group Board

R&A

Risk & Audit Committee

Supports the Board in overseeing the integrity of financial reporting, internal controls, risk management, compliance, and assurance processes. It monitors mitigation measures and oversees audit functions to ensure a robust governance environment.

Investment Committee

Oversees investment strategy, capital allocation, and major decisions. It ensures acquisitions and projects align with long-term objectives and risk appetite, fostering disciplined and value-accretive growth.

L&F

Liquidity & Financial Risk Committee

Monitors liquidity position and exposure to financial risks like funding and interest rates. It ensures financial resilience and safeguards stability through sound treasury and risk management practices.

Sustainability Committee

Oversees sustainability strategy and ESG performance. It reviews material risks and opportunities to align business practices with values, stakeholder expectations, and long-term value creation.

N&R

Nominations & Remuneration Committee

Focuses on Board composition, succession planning, and fair remuneration frameworks. It ensures leadership diversity and aligns pay policies with strategy, performance, and long-term interests.