Our Ambition
OUR AMBITION
Flamingo in Numbers
Four decades of growth, partnership, and purpose-driven excellence in the global flower and produce industry.
(FY24)
annually
produce annually
Workforce
carbon emissions
Partnerships
Community Projects
(Own Farms)
OUR AMBITION
The world’s most resilient, best value
farm
direct grower, at the lowest footprint.
One team, with trust & transparency.
Farming, Strategic
Sourcing
Consolidate growing in
Kenya and Ethiopia.
Drive yield, quality &
resilience through front line
Continuous Improvement.
Empower Growing partners,
joining up innovation
strategies.
Resilient, Quality
Supply Chain
Continually innovate
in long term storage
& sea freight.
Fully embed holistic Supply
& Operational planning
capabilities.
Transform degree hours
performance throughout
the supply chain.
Operational
Excellence
Right-size our
on-shore operations.
Streamline ‘box to
bucket’ operations
to lower costs,
improve quality.
Establish Continuous
Improvement and
Quality culture.
Customer Value
Creation
Continual growth in packed
at source bouquets.
‘Win on shelf’ through
relentless cross
functional teamwork.
Differentiate our category,
finding better value ways
to meet consumer needs
and innovate.
Transformed communities: Lead our sector in carbon, water, bio-diversity, waste, female leadership, and living wage.
