Our Ambition
OUR AMBITION
Flamingo in Numbers
Four decades of growth, partnership, and purpose-driven excellence in the global flower and produce industry.
(FY24)
annually
produce annually
Workforce
carbon emissions
Partnerships
Community Projects
(Own Farms)
OUR AMBITION
The world’s most resilient, best value
farm
direct grower, at the lowest footprint
One team, with trust & transparency.
Farming, Strategic
Sourcing
Consolidate growing in
Kenya, Ethiopia; strengthen
Morocco and Colombia
Drive yield, quality &
resilience through front line
Continuous Improvement
Empower Growing partners,
joining up innovation
strategies
Resilient, Quality
Supply Chain
Continually innovate
in long term storage
& sea freight
Fully embed holistic Supply
& Operational planning
capabilities
Transform degree hours
performance throughout
the supply chain
Operational
Excellence
Right-size our
on-shore operations
Streamline ‘box to
bucket’ operations
to lower costs,
improve quality
Establish Continuous
Improvement and
Quality culture
Customer Value
Creation
>15%p.a. growth in packed
at source bouquets
‘Win on shelf’ through
relentless cross
functional teamwork
Differentiate our category,
finding better value ways
to meet consumer needs
and innovate
Transformed communities: Lead our sector in carbon, water, bio-diversity, waste, female leadership, and living wage
