Our
Empowerment
Model
Empowered Communities.
Lasting Value
The Empowerment Model
For us, empowerment is not just a business slogan, it’s embodied in our shared way of working. It is the operating model that underpins how we grow, how we partner, and how we deliver value. By investing in the capacity and capability of our growing communities, we build supply chains that are faster, simpler and more resilient. This allows us to continually remove time, touch and waste from our markets, protecting freshness, improving efficiency, and strengthening reliability for our customers. This is how empowerment becomes a competitive advantage.
+3,000 community recipients of financial literacy, health & vocational training.
100% of colleagues paid at or above Fairtrade wage standards.
+55% of promotions & new senior appointments are women.
+85% employees believe Flamingo is a great place to work.
+10,000 Flamingo students supported in education.
100% of colleagues receive Human Rights training.
+53,000 colleague training hours delivered p.a.
Empower our
communities
Food waste: supporting +10,000 daily meals (Kenya) and +1,800 daily meals in the UK.
20% lower bouquet cost to deliver packed in Kenya vs UK.
27.5% reduction in chemicals (MRLs) since 2022.
c60% of tonnage sourced in non-air transport routes.
c80% reduction in herbicide usage in 2025.
3 GWh solar generated in own operations.
Differentiate resilience,
value & footprint
Reinvest in our
communities
+31,000 trees planted p.a.
+100,000 patients treated annually in Ethiopia.
+10,000 free sanitary products distributed monthly.
+185,000 patients in Kenya, inc cancer and HIV support.
Community pharmacy and Injera Factory initiatives.
£3.8m invested in social & environmental infrastructure, incl. water, healthcare & schools.
Power our customers’
growth
>28% share in core markets.
Our customers outperform the market.
Serve 11 of top 15 UK / EU supermarkets.
Multi-year customer renewals for long term impact.
Leading on-time delivery, reliability and sustainability.
OUR PILLARS
Case Studies
Real stories of how empowerment creates a cycle of improvement for our communities.
