Our Story

Empowered Communities
Lasting Value

Flamingo is the world’s largest, vertically integrated Fair-trade grower and supplier of
flowers, plants and produce. For more than 4 decades we have grown, sourced and delivered fresh-hand selected packed-at-source product from Africa, Europe and
our global partner network to the UK & Europe’s leading retailers.

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Trusted by Leading Retailers

We supply 11 of 15 largest supermarkets in the UK and mainland Europe,
together with leading online retailers and wholesalers.

Weekly, our products reach millions of households- with our esteemed partners.

Empowerment Grid

+3,000 community recipients of financial literacy, health & vocational training.

100% of colleagues paid at or above Fairtrade wage standards.

+55% of promotions & new senior appointments are women.

+85% employees believe Flamingo is a great place to work.

+10,000 Flamingo students supported in education.

100% of colleagues receive Human Rights training.

+53,000 colleague training hours delivered p.a.

Empower our
communities

Food waste: supporting +10,000 daily meals (Kenya) and +1,800 daily meals in the UK.

20% lower bouquet cost to deliver packed in Kenya vs UK.

27.5% reduction in chemicals (MRLs) since 2022.

c60% of tonnage sourced in non-air transport routes.

c80% reduction in herbicide usage in 2025.

3 GWh solar generated in own operations.

Differentiate resilience,
value & footprint

Flamingo model

Reinvest in our
communities

+31,000 trees planted p.a.

+100,000 patients treated annually in Ethiopia.

+10,000 free sanitary products distributed monthly.

+185,000 patients in Kenya, inc cancer and HIV support.

Community pharmacy and Injera Factory initiatives.

£3.8m invested in social & environmental infrastructure, incl. water, healthcare & schools.

Power our customers’
growth

>28% share in core markets.

Our customers outperform the market.

Serve 11 of top 15 UK / EU supermarkets.

Multi-year customer renewals for long term impact.

Leading on-time delivery, reliability and sustainability.